About Us - How our wax came about...
It was Christmas 2015, Mark Haim was opening his usual presents of pants and socks, DVD’s, a large tuck shop box of cola bottles from the cash and carry and a variety of car waxes!
A professional self employed Valeter and Detailer by trade, Mark has a bit of an addiction to adding new and interesting car waxes to his ever growing collection. Always on the look out for something that catches his eye, something a bit different from the norm to help add some excitement to the waxing process!
And it was at this time he began to think seriously about creating his own wax to use within his business, in whatever colours and fragrances he fancied.
Researching online with his partner they looked into possible ingredients and fragrances and put together three different waxes in fun sweetie themes - including a cola bottles one!
The initial waxes worked really well and the smells were addictive. Soon friends and family wanted to try them out and Mark had the bug to tinker with the recipe and explore further fragrances and colours and to potentially make the waxes available for sale.
The first waxes were on the harder side, by gathering feedback from people who tried them out and from his own experience, Mark wanted to develop a softer wax that was really easy to use. “Hard waxes are great for longer lasting protection, but people don’t like the hard work involved with applying and removing them”, he commented. “We wanted the wax to be easy to apply and remove whilst still using natural waxes, so that waxing your car is a pleasure not a chore, something you’d be happy to do after every wash - and the colour and fragrance were equally as important to add to that overall enjoyable experience”.
Mark along with his partner Zara, a Graphic Designer, worked hard for just over a year finalising the recipe for the wax, experimenting with all aspects, including a rebrand for Mark’s valeting company in the Summer of 2016 so the business name ‘Immaculate Reflection’ could be applied as a brand logo to the wax as well.
“We chatted about a name for the wax once we were on the road to making it a saleable product and we felt tying it to the existing business was the best idea.” Said Mark.
“We hope it will give people confidence that this wax has been created by people with a good knowledge and experience of car products and the fact it also gets used within the professional Valeting and Detailing business is a nice additional touch.”
The sweetie fragranced range of handmade carnauba wax was officially launched for sale at the beginning of April 2017 when they attended a local VW show. Mark and Zara own a Gold Mk2 Golf, so it was a great show to get along to, to meet customers and get instant reactions and feedback.
“People really enjoyed smelling the wax, it raised lots of smiles and brought back fond memories for people of sweets from their childhood! We made quite a few sales to customers who used the wax straight away to prep their cars for the show and shine competition. In fact two winners, including Best in Show had just applied our wax. We’d like to think the wax helped!” joked Mark.
“The feedback was very positive with people really pleased with the ease of use of the product, the glossy finish and the fragrance whilst applying it .”
Following the show the Immaculate Reflection valeting website was updated to enable online sales via a shop area to allow anyone to purchase and 'sugarcoat' their car!
“This is a really exciting time for us, its been great fun developing the wax and we hope people will enjoy using it and keep coming back for more!”